DESIGN AND DEVELOPMENT OF WEBSITE-BASED ADVERTISING WRITING MATERIALS USING COPYWRITING TECHNIQUES FOR JUNIOR HIGH SCHOOL STUDENTS

Saadatun Nahariyah, Wahyudi Siswanto, Endah Tri Priyatni

Abstract


After the Covid-19 pandemic ended, digital platforms became one of the learning media solutions. The digital platform is also one of the massive transaction media. Product transactions are easier to do through digital platforms that can be widely marketed. Advertising is one solution. Through advertising marketing activities by utilizing copywriting techniques, students can be creative using various language variations in marketing a product. The specific objective of this research and development is to produce teaching materials for writing advertising texts that are appropriate and effective to foster students' entrepreneurial interests and prepare them to become prospective copywriters in the future. This study uses an adaptation of the 4D development model developed by Thiagarajan. The development procedures used include define, design, development, and disseminate. At the deployment stage, researchers provide limited access to certain academic circles who need it. The results of the validation test show that this teaching material is valid and feasible to use in learning. This teaching material includes content that focuses on copywriting techniques in analyzing problems and compiling products in the form of advertisements. The arrangements of materials and assignments are designed and structured to bring out students' interest in entrepreneurship to become a copywriter or other entrepreneurs.

Keywords: Advertising, Copywriting, Materials

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References


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