THE GAP BETWEEN HOPE AND REALITY AT ONLINE ART EXHIBITIONS: NON-PARTICIPATORY OBSERVATION OF ART JAKARTA 2020 AND MANIFESTO VII – PANDEMI

Abstract

Abstract:There are differences in visitors' appreciation of works of art during the exhibition of works of art displayed at Art Jakarta 2020 and Manifesto VII - Pandemi. Visitors could not appreciate the artworks displayed at Art Jakarta 2020 until concluding the artistic quality of the work observed, but only at the stage of observing the form. Some of the factors that break this appreciation process are (1) Screen viewing limits, (2) Difficulty in space exploration, and (3) No visible texture and scratch pressure on the painting. Similarly, the appreciation of Manifesto VII – Pandemi also only reached the stage of observing the form for different reasons, including (1) Presentations in videos can be appreciated, but do not find the work to be exhibited, (2) The videos are too random and unorganized, so choosing a video is not based on the content you want to see. Manifesto VII – Pandemi has a similar appearance to YouTube but has a menu bar at the right top unnoticed by users. This condition is caused by the user's familiarity with the appearance and function of YouTube's menus. The menu bar helps users select videos based on artist categories and types of art work.

Keywords: Online exhibition, observation, exploration, Art Jakarta 2020, Manifesto VII