NEED ANALYSIS IN TEACHING ESP FOR STAFF OF KETUT BAGONG RENTAL

Gek Wulan Novi Utami, Putu Chris Susanto, I Made Dwi Ardiada

Abstract


Abstract: This research aims to describe the need analysis in teaching ESP (English Specific Purposes) for staff of Ketut Bagong Rental in Bali. Ketut Bagong Rental is Small and Medium-sized Enterprises (SMEs) in Bali that engage in vehicle rental services, especially motorcycles and cars since 2008. Most of the customers are foreigners. so that the improvement of the communication skills in English is needed. A prior process in teaching is conducting the need analysis. The need analysis is a much-needed process in teaching ESP to determine the learners’ wants, needs, and concepts before organizing and developing the teaching materials. The need analysis also helps to consider the learners’ background and culture so that the materials will be specific according to the learners’ profession and their culture. A structured questionnaire is used to get numerical data of need analysis and be displayed in the form of diagram in this research. An interview of the owner is also conducted in addition to questionnaire. The findings suggested that the learners needed to improve their communication skills in English in taking reservation, handling pick-up service, handling complaint, and taking feedback of customers, and also the media use in learning vocabularies.

Keywords: English Specific Purposes, Ketut Bagong Rental, need analysis, SMEs

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