Reprsentasi Nilai Budaya Lokal dan Keindahan Alam dalam Banyuwangi Ethno Carnival 2023: Analisis Semiotika Roland Barthes dan Stuart Hall

Abstract

Banyuwangi Regency continues to uphold local wisdom to preserve and develop its culture. This study aims to describe the cultural values and natural beauty of the region as reflected in the 2023 Banyuwangi Ethno Carnival. The researchers used a descriptive qualitative method. The primary data source was obtained from the official YouTube channel of Banyuwangi Regency, titled “Banyuwangi Ethno Carnival 2023.” Secondary data sources were obtained from books, scientific articles, and other scholarly works relevant to the research topic. The researchers also used observational methods. Data analysis was conducted using the Miles and Huberman analytical technique, which includes data reduction, data presentation, and drawing conclusions. The theories used are Roland Barthes’s semiotics and Stuart Hall’s theory of representation. The research findings reveal that the local cultural values represented through the 2023 Banyuwangi Ethno Carnival include respect, openness, and gratitude. Other values include resilience, perseverance and hard work, care for nature, spirituality, self-reliance, hospitality, conservation, and local wisdom. The 2023 Banyuwangi Ethno Carnival also showcases the natural beauty of Banyuwangi, which is divided into seven sub-themes: Kawah Ijen, Sembulungan, Parang Ireng, Lider Waterfall, Pulau Merah, Sukamade, and Alas Purwo National Park.