PACKAGING VISUAL DESIGN DEVELOPMENT FOR WAYKHU’S SQUARE HIJAB SME PRODUCT IN MADIUN

Masnuna, Savira Fithrotus Tsania, Mitra Istiar Wardhana

Abstract


Abstract: Hijab is an important element in Muslim women's clothing that serves to cover the aurat and reflect identity and lifestyle. Waykhu, a small and medium enterprise (SME) in Madiun produces square hijabs and faces intense market competition. This study aims to design attractive and functional packaging for Waykhu hijab products. The methodology employed is a qualitative approach using data collection techniques through interviews with the Waykhu’s team and analysis of documentary photos. The research findings indicate that the new packaging not only serves as product protection but also as a visual communication medium reflecting Waykhu's values and image, thereby potentially increasing consumer purchasing interest. The packaging design was created using a fresh, feminine, and youthful visual concept, featuring a unique shape, pastel colors, and character illustrations. This study makes an important contribution to the development of packaging design for SME products in Indonesia, particularly in the rapidly growing hijab industry.
Keywords: packaging, hijab, marketing, product, design

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References


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