LANGUAGE, IDENTITY AND CULTURE: EXPLORING THE CONNECTION THROUGH THE INDIGENOUS PRACTICE OF MANGGALEH IN ENTREPRENEURIAL LEARNING IN WEST SUMATRA

Cicilia Melinda, Bunyamin Maftuh, Kokom Komalasari, Acep Supriadi

Abstract


Abstract This study investigates the interconnectedness of language, identity, and culture in entrepreneurial learning through the indigenous trading practice of manggaleh in West Sumatra, Indonesia. Using a qualitative ethnographic design, the research draws from participant observation, semi-structured interviews with 12 manggaleh practitioners and 20 social studies students, and focus group discussions conducted between January and May 2025. Findings reveal that manggaleh functions not only as a means of livelihood but also as a cultural learning space that fosters local language proficiency, strengthens Minangkabau identity, and instills entrepreneurial values such as trust, adaptability, and social responsibility. These findings are discussed through the lenses of experiential learning theory and situated learning, highlighting the value of integrating indigenous practices into higher education curricula for entrepreneurship. The paper concludes with recommendations for culturally embedded pedagogical models that enhance both economic competencies and socio-cultural awareness among students.

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References


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