Strategic Management of Bhawikarsu Supporter Leadership at SMAN 3 Malang City in Maintaining Supporter of The Year Achievements

Abstract

The Mass-based non-academic extracurricular activities are often considered prone to friction if not managed with an appropriate management approach. This study aims to analyze the implementation of strategic management in Bhawikarsu Supporter Leadership (BSL) by SMAN 3 Kota Malang as a collective effort to maintain the Supporter of the Year title in the Developmental Basketball League (DBL). This study used a qualitative approach with a case study design. Data were collected through in-depth interviews, participant observation, and documentation, analyzed using the Miles and Huberman interactive model. The results show that BSL's success in maintaining achievement for 15 consecutive years is achieved through six integrated strategic management stages: aligning vision and mission with school policy, setting character-building targets, formulating strategy based on internal-external mapping, developing work programs and risk mitigation, managing specialized resources, and implementing multi-tiered monitoring and multidimensional evaluation controlling student academic discipline. This model proves that student supporter mass energy can be effectively transformed into an achievement-oriented leadership platform through directed autonomy and consistent institutional support.