THE UTILIZATION OF DIGITAL MEDIA IN IMPROVING THE COMPETENCE OF SCHOOL ADMINISTRATIVE STAFF TO PREVENT TERMINATION OF EMPLOYMENT

Abstract

School administrative staff play a crucial role in supporting school management and administration. With the rapid advancement of technology, these processes are increasingly carried out through various digital platforms, requiring administrative personnel to adapt to technological developments. This study aims to explore the efforts made by school administrative staff to avoid layoffs by utilizing digital media as a means to improve their competencies in the digitalization of school management. It also emphasizes the importance of self-evaluation in identifying weaknesses and selecting appropriate digital tools to enhance performance. The research adopts a qualitative method with interviews as the primary data collection technique. The findings reveal that effective use of digital media significantly helps administrative staff manage school digital platforms more efficiently, thereby reducing the risk of termination. Additionally, staff members who regularly engage in self-evaluation are more capable of recognizing their shortcomings and promptly addressing them through targeted competency development. Overall, the study highlights that continuous self-assessment and skill enhancement using digital media can equip school administrative staff with the necessary competencies to remain relevant and productive, ultimately helping them avoid the threat of layoffs in the evolving digital era.