PENERAPAN STRATEGI PEMASARAN: STUDI KASUS OUTLET MAKANAN SIAP SAJI PIZZA HUT KOTA MOJOKERTO

Nurul Laylia, Putri Kurnia Oktaviani, Rafi Alfin Utama, Rizkika Auliya Isnaini, Miranti Puspaningtyas

Abstract


The rapid development of science and technology has resulted in changes in all sectors of life, including changes in lifestyle. One of the lifestyle changes that occur is the tendency to consume fast food. Fast food restaurants seem to be a new business trend with various strategies offered to attract customers. With the similarity of the resulting products, the competition between fast food restaurants is increasingly visible. The purpose of this research is to study the strategy applied by Pizza Hut which is located in Mojokerto City because every company must have the right strategy in marketing its products. The research method used by the author is observation. The result of this research is pizza hut has implemented a good marketing strategy so that it can survive in the midst of the current pandemic conditions.

Keywords: Marketing strategy, business, lifestyle.


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References


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