KEPUTUSAN MENDIRIKAN START UP BISNIS MAKANAN KREATIF DIMASA PANDEMI COVID 19

Abstract

The pandemic that has occurred for almost 2 years has raised many phenomena in people's lives. Starting from the emergence of new hobbies such as cycling, farming, online shopping and many more. One thing that is not realized is the emergence of various business startups from various sectors, one of which is food. The article entitled "The Decision to Establish a Creative Food Business Start-up during the Covid-19 Pandemic (Case Study at Cimol.Or)" is a qualitative research which aims to find out the things that underlie a businessman in making a decision to establish a creative food business during a pandemic like now. The research methodology used in this article is a phenomenological approach, by knowing from an objective and subjective point of view that someone decides to establish a creative food business. This phenomenological approach aims to find out the process and journey of a businessman to decide to set up a creative food business when the Covid-19 pandemic occurs. Data collection was carried out through interviews with the food business actors as informants and through field observations.The results obtained are that the things that underlie business people in making the decision to establish a creative food business startup during this pandemic are when implementing WFH someone tends to spend time only at home so that the idea arises to set up a business to fill this spare time. Cheap marketing costs also influence a person in deciding to start a business.