Pengaruh Personal Branding dan Pengetahuan Digital Marketing Terhadap Penngkatan Omzet di Masa Pandemi

Clarisa Darma Atika, Miranti Puspaningtyas

Abstract


This research originated from the problem of decreased sales felt by business owners in Indonesia due to the Covid-19 pandemic. However, on the other hand, there are also business owners who have actually experienced an increase in sales turnover during this pandemic. From these problems, this research is aims to find out whether personal branding and digital marketing knowledge can have an effect on increasing sales turnover and how much of the effect. The method used is a quantitative approach with data obtained from questionnaires. At the end of the study, it can be concluded that personal branding and digital marketing knowledge have an effect on increasing sales turnover by 61.8%. While the remaining 38.2% is influenced by other variables outside of this study.

Keywords: personal branding, digital marketing, sales turnover


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References


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