A Bibliometric Analysis of the Strategic Steps for Indonesian MSMEs to Penetrate National and Global Markets

Wahjoedi Wahjoedi, Magistyo Purboyo Priambodo, Ni’matul Istiqomah, Emma Yunika Puspasari, Fariha Nuraini

Abstract


MSMEs are the main focus of national economic development and SDGs. This research aims to dig deeper into strategic steps to develop national MSMEs of international standard. This study used quantitative research methods with bibliometric analysis techniques. This research used a Scopus, Google Scholar, and Crossref journal publications database from 2014 to 2024. The results showed that 1) there are 6 item clusters and strategic polarization of MSME development using digitalization strategies, diversification strategies based on local wisdom, and government support through financial inclusion to achieve global market MSMEs; 2) the research also shows that study on MSMEs is more widely reviewed in the regions of East Java, Central Java, and West Java. Equitable distribution of global MSMEs must be done by diversifying products based on local wisdom rather than always centered on the type of handicraft or food production. A joint movement from the government, MSME actors, the community, and academics is needed to empower global MSMEs and have an optimal impact on realizing national SDGs.

Keywords: Global Market, MSMEs, Internationalization, Digital Transformation, Financial Inclusion

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