ENVIRONMENTAL GRAPHIC DESIGN (EGD) TO STRENGTHEN THE IMAGE OF SANAN VILLAGE AS A THEMATIC VILLAGE IN MALANG

Abstract

Kampung Sanan is one of the MSME Centers in Malang City, in 2016 Kampung Sanan was named as one of the Thematic Villages of Malang City which focuses on the economic sector which has begun to be developed into the educational tourism sector. Kampung Sanan already has several educational tourism objects, but their distance from each other makes it difficult for visitors to find their location.The purpose of this design is to strengthen the image of Sanan Village. Beside that Educational Object of Sanan Village, which has a separate location, needs an EGD to make it easier for visitors to find the place of the tourist object to be addressed. EGD can organize the Sanan village environment to make it more exciting and have unity between tourist objects. EGD Village Sanan was designed using the Bruce Archer method, which includes the process of formulating problems based on briefs, collecting data, then analyzing and concluding, then proceeding with synthesis, as well as developing designs that are translated into verbal and visual concepts to communication or final system designed as a solution. The results of this design are 1) Welcome Sign applied at the entrance of Sanan Village, 2) Identification Sign used at every tourist attraction and public facilities, 3) Direction Sign applied at the crossroads, 4) Regulation Sign applied at places prone to illegal parking and garbage disposal, 5) Supporting Media in the form of brochures, stickers, billboards, IG feeds, and vertical banners. With the EGD, it is expected that Sanan Village is not only known as a souvenir centre, but visitors are also interested in visiting Sanan Village Tourism Objects. The following EGD design is expected to be developed to adapt current technology by the next Visual Communication Design Student.