ENGLISH LANGUAGE TRAINING TO IMPROVE COMMUNICATION SKILLS FOR MICRO SMALL AND MEDIUM ENTERPRISE (MSME) ACTORS AT PASAR SENJA KAMPUNG INGGRIS PARE KEDIRI REGENCY

Abstract

English language training is a form of non-formal education aimed at improving the
communication skills of Micro, Small, and Medium Enterprises (MSMEs). This study aimed to
describe the training planning, implementation stages, and the use of English in
communication among MSME actors at Pasar Senja Kampung Inggris Pare, Kediri Regency. A
qualitative approach with a case study design was employed. Data were collected through in-
depth interviews, participant observation, and documentation, and analyzed using the Miles
and Huberman interactive model. Data validity was ensured through source and method
triangulation. The findings indicate that the training program was designed based on the
communication needs of MSME actors, with learning materials delivered progressively and
supported by practice-oriented learning methods. The training enhanced participants'
confidence, willingness, and communication skills in using English while serving customers. In
addition, the Kampung Inggris environment supported the continuous practice of English in
daily business activities. These findings suggest that English language training based on non-
formal education contributes to improving the communication competence of MSME actors.