PENERAPAN STRATEGI PEMASARAN PADA CAFE KOPI STUDIO 24

Nydia Evania Nabillah, Putri Maulydia, Rifqi Indra Widiyanarto, Miranti Puspaningtyas

Abstract


Cafe Kopi Studio24's marketing strategy plays an important role in line with the development of the coffee shop which has now become a business trend. This study aims to analyze the marketing strategy of Cafe Kopi Studio24 in the city of Malang with many competitors with similar businesses. The research method used is qualitative with a case study approach. Data was collected through observation techniques at one outlet Jl. Soekarno Hatta, Malang City. The results show that using a functional level strategy where in this strategy is used to achieve short-term business goals, routine, or daily goals.

Keywords: Marketing strategy, coffee shop, business.


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References


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