Pengaruh Digital Payment Terhadap Perilaku Konsumen pada Masa Pandemi Covid-19 (Studi Kasus Mahasiswa Prodi S1 Akuntansi angkatan 2018 Universitas Negeri Malang)

Pratama Candra Pangestu, Rifanni Rulinawan Salim, Shasanabella Cici Nur'Isyan, Rizky Firmansyah

Abstract


Pada masa kini kemajuan teknologi berkembang sangat pesat. Hampir disegala sektor kehidupan terdampak adanya kemajuan teknologi termasuk sektor perekonomian. Digitalisasi ekonomi juga berpengaruh terhadap sistem pembayaran dan transaksi yang beralih pada sistem pembayaran digital. Tujuan penelitian untuk memahami lebih dalam mengenai dampak kemudahan pembayaran digital terhadap perilaku konsumtif masyarakat khususnya mahasiswa akuntansi di Universitas Negeri Malang utamanya pada masa pandemic Covid-19 ini. Penelitian ini termasuk dalam penelitian dengan pendekatan kuantitatif deskriptif. Metode pengumpulan data melalui menyebarkan angket atau kuesioner kepada para responden. Hasil dari penelitian ini menunjukkan bahwa kemudahan yang diberikan oleh sistem pembayaran digital berpengaruh terhadap perilaku konsumen di masa pandemi.


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