Analysis of QRIS Performance of BRI Malang Martadinata through the SWOT Approach

Septia Rosita Dewi, Erika Nur Aina, Lutfia Viva Afrilliani

Abstract


Indonesia continues to encourage digital financial inclusion by developing QRIS to increase the reach of non-cash payments. In order to create the spread of QRIS, banks have added QRIS as a fee-based income for the banking sector. This research aims to understand how to develop the acquisition of BRI QRIS and the strategies needed, especially in BRI KC Malang Martadinata. This research uses a qualitative and wise method. The informant is determined by the target sample method. The data collection techniques used include observation and observation of the performance of BRI KC Malang Martadinata directly. The results show the need to maintain good relationships with employers, improve employees' communication skills to better educate them, create educational videos on social media (TikTok, Instagram, and YouTube ads), and create marketing fluidity in movies or YouTube videos.

Keywords: QRIS, cashless, payment system services

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References


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