Implementation of Islamic Business Ethics in the Marketing Mix Strategy for Sharia Pawnshop Products Landungsari Branch Malang

Ifka Nadia Nur Alfiyati Syahro, Farida Rahmawati

Abstract


Sharia pawnshops are sharia-concept institutions that offer financing to the public with easy terms and fast loan processing. One way is through marketing strategies according to Islamic business ethics that refer to the Quran and hadith. This research aims to analyze the form of marketing strategy in the Landungsari Branch of Sharia Pawnshop in Malang City as well as its application to Islamic business ethics. The method used is qualitative with a case study approach. The findings of this research are that there are three things in the marketing strategy of the Landungsari Branch Sharia Pawnshop that violate Islamic business ethics. First, activities are still carried out when it is time for worship. Second, the discrepancy between the promotion of KUR Sharia products without collateral and the fact that customers must include collateral. Third, the unclear status of Marhun ownership in Rahn.

Keywords: Islamic business ethics, marketing strategy, sharia pawnshops

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References


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