Consumer Protection Halal Products In The Perspective Of Sharia Economic Law: A Case Study Of The MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) OF SEDAP MALAM FLOWER TEA IN PASAR REMBANG PASURUAN

Firza Agung Prakoso, Etta Mamang Sangadji, Tristan Rokhmawan, Reviandy Azhar Ramdhani, Aprilia Cintya Dewi

Abstract


This article analyzes consumer protection efforts for halal products within the framework of sharia economic law, with a focus on Micro, Small and Medium Enterprises (MSMEs) of Sedap Malam Flower Tea in Pasar Rembang, Pasuruan. This research aims to understand the implementation and effectiveness of existing consumer protection mechanisms, as well as identifying potential improvements that can be made. Through a qualitative approach, this research explores data from the Sedap Malam Flower Tea MSME and involves interviews with business owners, consumers and other related parties. Research findings show that there is a gap in the implementation of consumer protection for halal products in this market, in line with the role of MSMEs as pillars of the local economy. Analysis of sharia economic law provides additional insights related to MSMEs' compliance with sharia economic principles in consumer protection. This article also presents policy recommendations to strengthen consumer protection mechanisms, increase consumer awareness, and support the sustainable growth of Sedap Malam Flower Tea MSMEs in the local market. This research is expected to make a positive contribution to the development of consumer protection policies and the application of sharia economic principles in the context MSMEs in Pasuruan, as well as providing a basis for further research.

Keywords: Consumer Protection, Sharia Economic Law, MSMEs

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