Optimization of Business Identification Numbers for Micro and Small Enterprises and for Regional Development: Case Study of Sampang Regency

Alifia Azzahrah, Sugeng Hadi Utomo, Hadi Sumarsono

Abstract


The purpose of the study was to examine the procedures, processes, and
number of issuances of Business Identification Numbers; their contribution to micro,
small and regional business actors; internal, external factors, and strategies of the
Sampang Regency DPMPTSP in optimizing the issuance of Business Identification
Numbers with a SWOT analysis. Descriptive research with a case study type and a
qualitative approach was conducted from February 1, 2025 to April 1, 2025, with primary
and secondary data sources. Determination of informants through purposive sampling.
Data collection techniques include participatory observation, structured interviews,
questionnaires, and documentation. Data analysis uses the Miles and Huberman model
(reduction, display, verification). Data validity uses credibility criteria through diligent
observation and triangulation of sources and techniques. The results of the study showed
that from August 2021 to January 2025, 24,907 Business Identification Numbers had
been issued. Business Identification Numbers contribute to access to business capital,
government subsidies, E-Catalog cooperation, land certificates and other permits. For
Sampang Regency, it contributes to the realization of LKPM. The Business Identification
Number issuance service is in the first quadrant, with coordinates X = 0.97 and
coordinates Y = 0.79. Thus, the most appropriate strategy is an aggressive strategy (S-O).
The research also contributes to strengthening the theory of New Institutional Economics
and Good Governance, which provides institutional policy recommendations in realizing
inclusive and efficient digital-based public services at the regional level.

Keywords: Business Identification Number, Micro and Small Enterprises, SWOT
Analysis, Institutional Economics, Good Governance

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