CROSS SELLING: INNOVATIVE SALES STRATEGY IN INCREASING THIRD-PARTY FUNDS AT BANK JATIM BLOCKOFFICE MALANG

Muhammad Hamzah Fatoni, Vidya Purnamasari

Abstract


This study discusses the application of cross selling strategies as an
innovative effort in increasing Third Party Funds (DPK) at Bank Jatim Blockoffice
Malang. Deposits are one of the main indicators of a bank's success, reflecting the level
of public trust and the bank's ability to manage funds to support operations and credit. In
the banking industry, increasing deposits is very important because it has a direct effect
on the bank's credit disbursement capacity and financial stability. The cross-selling
strategy
is implemented by offering additional products or services to existing
customers, such as savings, deposits, or digital banking services, so as to not only
strengthen relationships with customers but also increase customer revenue and loyalty.

Keywords: Banks, Third Party Funds, Cross selling

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References


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