Analysis of the Influence of Convenience, Benefits, Customer Attitudes, and the Jconnect System on Customer Interest Through the TAM Method

Muhammad Rhesa Al Hisyam Muchtar, Vidya Purnamasari

Abstract


With the increasing technological advances in the 5.0 and modern era, effective and
efficient communication continues to develop, hence the creation of the internet. The internet is
used by people and organizations to do business. For banking, one form of service applied in the
digital era is mobile banking. Bank Jatim launched the latest product in the digitalization era,
namely JConnect Mobile with various features that it has. This research aims to find out the role
of JConnect Mobile in simplifying the Customer Transaction process. The method used is a
qualitative approach with direct observation, distribution of questionnaires to customers. The
results of the study show that the perception of convenience and benefits provided by the
JConnect application affects the attitude and intention of user behavior in using this service.
Technical constraints and user satisfaction are also important factors that need to be considered
in future application development.

Keywords: Banking, JConnect, Customer

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