Increase in Turnover of Culinary SMEs in Malang City after Halal Certification

Ahmad Fahriya Munir, Farida Rahmawati

Abstract


SMEs face several challenges in designing their market strategies with halal
certification as a key factor in improving product performance. This study aims to explore
the impact of halal certification on the sales of SMEs in the food and beverage sector in
Malang. Data was obtained from 100 SMEs producers through interviews and online
questionnaires. Research methods include multiple linear regression analysis and paired
sample t-tests. Multiple linear regression was used to assess the relationship between halal
certification and revenue, while the paired sample t-test compared revenue before and
after halal certification. The success of this study is indicated by the significant and
positive effect of halal certification on SMEs, which shows an increase in turnover of
22.2%. In addition, indicators such as business capital, length of business, working time,
and promotion also significantly affect business turnover. Thus, this study provides a
comprehensive understanding of the financial benefits SMEs can obtain in the food and
beverage industry through halal certification.
Keywords: Turnover, SMEs, halal certification

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References


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