DEVELOPMENT OF ENVIRONMENTALLY FRIENDLY BATIK PRODUCTS IN 2D AND 3D MEDIA

Abstract

Various methods of developing batik have been promoted in Laweyan Surakarta to increase sales volume, however, seeing the phenomena in the field shows that the accelerated growth of the batik creative industry is often not accompanied by an increase in awareness of the ecological impact it causes. If this condition is not taken seriously, it will lead to prolonged social conflicts and environmental problems. The coloring system in the home industry batik industry has a few problems that have not been handled properly. This study aims to find an effective method to overcome these conditions. One of the steps taken is the provision of knowledge to the community. This can be started from the community of batik artisans. The eco-friendly batik creative industry is a creative industry that develops on a small or medium scale while still paying attention to the surrounding natural conditions. The initial step of this research is to conduct a study on the sustainability of the batik creative industry through the development of environmentally friendly Laweyan batik products that have export potential in 2D and 3D media. The development of the eco-friendly Laweyan batik creative industry is carried out using an environmentally oriented batik creative industry approach. This research is descriptive qualitative research. The research was conducted by adapting the procedural model research design of Borg and Gall (1989: 784-785) and Bryan Lawson (2007: 36). Data collection was carried out using in-depth interviews, documentation studies and indirect observation (questionnaire). The results of the research show that environmentally friendly batik products can not only be applied to cloth media but can also be developed on 2D and 3D media. This product development can be done through 2D and 3D product diversification to help increase sales volume.
Keywords: Eco-friendly batik, export potential, 2D batik products, 3D batik products