Etiket Based on Local Content Superior Product “Heritage Laweyan Batik” Mahkota Laweyan

Abstract

Mahkota Laweyan is one of the IKM in Kampoeng Batik Laweyan which produces eco-friendly batik. Mahkota Laweyan has 17 employees who generally handle the production and marketing of batik. Now Mahkota Laweyan has 12 types of batik products that have been patented and have fulfilled SNI. However, this patented batik product still does not have a label to display the brand name on each type of product. On the other hand, IKM Kampoeng Batik Laweyan, including the Laweyan Crown, is tasked with preserving Laweyan cultural products, one of which is etiquette which is now becoming extinct. Laweyan batik etiquette is heavily loaded with local content and its productivity follows the glory of Laweyan batik. Therefore, for the sake of export and preservation of cultural products, it is necessary to design labels based on local content. The purpose of this community service activity is to increase the expertise of IKM members in designing etiquette as a visual communication medium and to revitalize cultural products. The problem faced by IKM Mahkota Laweyan is that there is no special staff to handle visual communication. Therefore, etiquette design training is very important for members of these IKMs. Local content-based batik etiquette design training is carried out with assistance to provide basic knowledge regarding design strategies and design skills using graphic design software. This Community Service activity was initiated by field research using a qualitative approach and a descriptive presentation method. This study adapted Wallsclaeger's research model, namely the Problem Seeking & Solving model. Data collection techniques were carried out by in-depth interviews, document studies and direct observation. The results of the Community Service activities are an increase in knowledge, expertise, understanding of beauty, accuracy and speed of designing using graphic design software, creativity, and visual communication.