THE ANALYSIS OF THE NEW LOGO BY TIGADJIWA, A GARMENT COMPANY LOCATED IN SIMO KWAGEAN KUBURAN STREET, SURABAYA

Beny Anggara Putra, Sumarwahyudi Sumarwahyudi, Denik Ristya Rini

Abstract


This study aimed to describe the motives of redesigning logo by a garment company named TigaDjiwa. Moreover, this study was designed using qualitative descriptive approach in order to answer the research problems. The approach was considered effective to explain the visual concept of the new logo through descriptive method. Then this study produced outcomes in the form of explaining that the background of logo redesign for the company was to strengthen its position among the competitors by creating a unique standpoint, and also that the new logo offered more communicative, dynamic, simple and symbolic visual attributes. The visual was a mixture of the letters 'T' and 'D' colored in green and black for the text of 'TigaDjiwa'.


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