Jadoel-Ground Screen Printing Business, Merchandise Provider Distro in Efforts to Preserve Local Culture

Abstract

In this era of globalization where the spread of new elements in the form of information, ideas, lifestyle and technology is increasingly global and the low spirit of nationalism has caused Indonesian people, especially Indonesian youth, to follow the uncontrolled flow of globalization. In addition, the lack of public knowledge causes them not to know or even to be able to distinguish between modernization and westernization as a result, most Indonesians have a westernized lifestyle that is not in accordance with the nation's culture. again so that they forget the history of the nation and ironically they do not want to know the history of their own nation. The process to cultivate historical awareness does not occur instantaneously but slowly and gradually. Through the fashion world that continues to grow, it is very possible to use it as a vehicle to remind people of the nation's history. Everyone wants to have clothes that are nice, attractive, and made of quality materials. Which varies become a separate need for the community. The community is aware of the need for fashion that is more than just dressing, but also stylish and trendy. Because clothing is one of the communication machines (Umberto Eko, 1976) or a means of communication in society, people consciously or unconsciously can judge a person's personality from what he wears. according to Desmond Morris Therefore, the business opportunity to sell "Jadoel Distro" T-shirts can be a very potential business opportunity because it targets the market from all walks of life. By following these developments, an idea arose to create a distribution business. Which provides the style needs of today's young people, of course, with designs that are trending in this circle. Here we also want to provide an inspiration from the designs that we made ourselves. Providing good product quality is one of the goals of this distribution. To become the best t-shirt distribution company that is always able to compete and grow well.