The Making of Visual Design of Assets and Characters for Motion Graphic Organic Fertilizer Media

Abstract

The use of organic fertilizer is an effort to realize sustainable and environmentally
friendly agriculture. Unfortunately, many farmers still prefer to use chemical
fertilizers because they lack sufficient understanding of how to make organic
fertilizer independently. Organic fertilizer is considered complicated to make and
troublesome. One reason is the lack of educational media that is interesting and
easy to understand. Therefore, a more communicative approach is needed, one
of which is through animated motion graphics media. Animated motion graphics
media certainly requires assets and characters in its visualization. This study aims
to design visual asset and character designs that will later be used in motion
graphic media as a means of educating the making of organic fertilizer, with a
focus on conveying information that is simple, interesting, yet easy to understand
by general public. The results of this study are character asset designs that are
communicative, educational, and able to represent agriculture visually. The
designed characters act as the main characters in the delivery of information,
thus building a close relationship with the audience and facilitating the process
of conveying the message. It is hoped that by using the asset and visual designs
of this research, the resulting motion graphic media can be an effective,
easy-to-understand educational tool and can increase public awareness and skills
in making organic fertilizer independently.