Collaborative Development of 3D Game Assets for Visualizing Malang’s Iconic Places in a VR 360 Presentation

Abstract

The development of immersive technologies such as Virtual Reality (VR) opens new opportunities in the visualization of cultural heritage and educational innovation. This research aims to design and implement a collaborative project-based learning model for creating 3D game assets to visualize Malang’s iconic places in a VR 360 presentation format. The study involves students and lecturers in the 3D asset production cycle, from modeling and texturing to optimization for VR platforms, using an interactive educational media design approach combined with collaborative practices. The output includes five high-quality 3D assets representing Tugu Malang, Singosari Temple, Kotabaru Station, Kayutangan Heritage, and Simpang Balapan, all integrated into an immersive VR environment. Beyond improving production efficiency and asset quality, this initiative emphasizes cultural preservation and the enhancement of digital competence through immersive technology. It provides a meaningful project-based learning experience, strengthening technical and collaborative skills while supporting the local creative industry. This research demonstrates the potential of synergy between academia and students to create immersive digital content that promotes local identity and educational advancement in the digital transformation era.