MSME Transformation through Digital Legality to Improve Business Sustainability in the Industrial Era 4.0

Aoliyah Firasati, Alip Rahman, Siti Aisyah, Heri Mulyono, Moh. Muklis Sulaeman

Abstract


Legalitas usaha memiliki peran krusial dalam mendukung keberlanjutan dan perkembangan usaha mikro, kecil, dan menengah (UMKM). Legalitas ini mencakup pemberian izin resmi dari pihak berwenang sebagai bukti bahwa usaha yang dijalankan sah dan layak untuk dikembangkan. Salah satu permasalahan utama yang dihadapi UMKM di Desa Cipinang, Jawa Barat, adalah kurangnya pemahaman tentang pentingnya legalitas usaha, khususnya Nomor Induk Berusaha (NIB). Banyak UMKM di desa ini, terutama yang bergerak di sektor pangan seperti produksi Corn Es Krim, belum memiliki NIB. Padahal, NIB sangat penting untuk mengakses berbagai fasilitas, termasuk modal kerja dan bantuan pemerintah. Melalui kegiatan pengabdian masyarakat, diberikan edukasi dan pendampingan pembuatan NIB secara online melalui sistem OSS (Online Single Submission). Dengan metode door-to-door, tim secara langsung mendatangi para pelaku usaha untuk memberikan bimbingan. Hasil kegiatan ini menunjukkan peningkatan kesadaran akan pentingnya legalitas, dan beberapa pelaku usaha yang sebelumnya tidak memiliki NIB kini telah berhasil memperolehnya. Diharapkan, kegiatan ini dapat meningkatkan produktivitas serta keberlanjutan usaha di Desa Cipinang.

Kata Kunci—Legalitas usaha, Nomor Induk Berusaha, UMKM, Corn Es Krim, Online Single Submission

Abstract

Business legality plays a crucial role in supporting the sustainability and growth of micro, small, and medium enterprises (MSMEs). This legality includes the issuance of official permits from the authorities as proof that the business being run is legitimate and feasible for development. One of the main problems faced by MSMEs in Cipinang Village, West Java, is the lack of understanding regarding the importance of business legality, particularly the Business Identification Number (NIB). Many MSMEs in this village, especially those in the food sector, such as Corn Ice Cream production, do not yet have an NIB. However, the NIB is essential for accessing various facilities, including working capital and government assistance. Through community service activities, education and assistance were provided for obtaining NIBs online via the OSS (Online Single Submission) system. Using a door-to-door method, the team directly visited business owners to provide guidance. The results of this activity showed an increased awareness of the importance of legality, and several business owners who previously did not have NIBs have now successfully obtained them. It is hoped that this activity will improve productivity and business sustainability in Cipinang Village.

Keywords—Business legality, Business Identification Number, MSMEs, Corn Ice Cream, Online Single Submission

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References


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