Development of Marine Potential as Sustainability-Based Coral Reef Tourism in Rajatama Village, Buleleng, Bali

M. Rudi Irwansyah, Kadek Rai Suwena, Komang Krisna Heryanda, Putu Dio Artha Pratama, Gede Adi Yuniarta

Abstract


Desa Rajatama di Buleleng, Bali, memiliki potensi terumbu karang, namun belum dimanfaatkan secara
optimal sebagai destinasi wisata. Program pengabdian masyarakat ini bertujuan untuk membantu masyarakat dalam mengembangkan potensi laut sebagai destinasi wisata terumbu karang yang berkelanjutan. Model yang diterapkan adalah pendekatan pembelajaran campuran yang menggabungkan komponen pembelajaran jarak jauh dan tatap muka. Tahap persiapan program dilakukan secara jarak jauh, putaran pertama pelatihan dan pendampingan dilakukan secara tatap muka, sedangkan putaran kedua pendampingan dan evaluasi dilakukan secara jarak jauh. Program ini ditujukan kepada 45 tokoh masyarakat, nelayan, praktisi pariwisata lokal, dan pemuda desa. Hasil program menunjukkan bahwa warga telah memperoleh pemahaman yang lebih baik tentang konservasi terumbu karang, pengembangan paket wisata berkelanjutan, dan pembentukan kelompok pengelola wisata terumbu karang. Program ini telah mengembangkan konsep pengembangan struktural wisata terumbu karang yang berfokus pada faktor lingkungan, ekonomi, dan sosial budaya. Kesimpulan program ini menunjukkan bahwa program pendampingan berkelanjutan berbasis masyarakat memiliki kapasitas untuk membantu masyarakat mengelola sumber daya laut secara efektif sebagai daya tarik wisata, sekaligus berkontribusi positif terhadap lingkungan dan
perekonomian.
Kata kunci— Wisata terumbu karang, Keberlanjutan, Pengabdian masyarakat, Bali, konservasi laut Abstract
The Rajatama Village in Buleleng, Bali has potential coral reefs, yet has not been put to optimal use as a
tourist destination. This community service program aims to assist the community in developing the potential of the ocean as a sustainability-based coral reef tourism. The model applied is a blended learning approach which incorporates remote and in-person components. The preparatory phase of the program is conducted remotely, the first round of training and mentoring is conducted in-person, while the second round of mentoring and evaluation is done remotely. The program is aimed at 45 community leaders, fishermen, local tourism practitioners and the village youth. The outcomes of the program indicate that residents have gained a better understanding of coral reef conservation, the development of sustainable tourism packages and the establishment of a coral reef tourism management group. This program has developed a concept for the structural development of coral reef tourism focusing on the environmental, economic, and socio-cultural factors. This program’s conclusion indicates that community-based, sustainability assistance programs have the capacity to help communities effectively manage
ocean resources as a tourism attraction, while also positively contributing to the environment and the economy.
Keywords— Coral reef tourism, sustainability, communiy service, Bali, marine conservation

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