Optimalisasi Ekonomi Kreatif dalam Mewujudkan Ekonomi Kerakyatan pada Revolusi Industri 4.0: E-commerce Model Approach

Luthfiana Izzaturrahmah, Megarizki Ramadhani, Nanda Lailatul Mukharromah, Bunga Hidayati

Abstract


Technological developments in the Industrial 4.0 era provide challenges as well as opportunities for economic actors, Micro, Small and Medium Enterprises to develop their business through an online system or what is called E-commerce. However, some SMEs have not been able to keep up with the use of industrial 4.0 technology which has resulted in their defeat in competing with big businesses that have implemented industry 4.0. Therefore, the purpose of this study is to find out the challenges and obstacles to the application of the populist economy in industry 4.0 which can later be used as material for SMEs who do not implement industry 4.0 to understand and implement the application of SMEs in industry 4.0 in order to have competitiveness. This study uses qualitative methods in explaining, analyzing and observing economic dynamics by compiling basic assumptions on the rules of thinking that will be used in the study. The results of the study show that the challenges in the application of the populist economy in industry 4.0, among others, the lack of knowledge related to technology by business people, the lack of promotions carried out on social media, the lack of costs to buy production tools that are included in industry 4.0, as well as public perceptions related the benefits are short-term benefits.

 

Keywords: Creative economy, people's economy, industry 4.0, e-commerce model approach

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References


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