Analisis Pendidikan Ekonomi Keluarga Dalam Mengembangkan Usaha Mikro Kecil Menengah (UMKM) Gula Merah (Studi Kasus Di Desa Karangtalun Kecamatan Kras Kabupaten Kediri)

Abstract

This study aims to determine the giving of the brown sugar business owner's family in providing family economic education and the procedures for the brown sugar business owner to develop the brown sugar business. This study used a descriptive qualitative approach with the type of case study. The research subject was selected using purposive sampling. The methods used in collecting data are observation and in-depth interviews. The results of this study indicate that the economic education given by the parents of each informant is similar. This is because the owners of brown sugar MSMEs are classified as still having blood ties. Since childhood, each parent informant has instilled productive activities from the brown sugar MSMEs itself. parents of informants apply authoritarian parenting in providing concrete examples. Parents of UMKM owners use comfortable communication patterns with their children in order for them to be open in communicating. The brown sugar MSMEs in Karangtalun village are included in the micro group. However, the brown sugar MSMEs in the village are experiencing business development even though they have several obstacles in their business.

Keywords: Economic Education, Communication, Development of Red Sugar MSME.