Optimalisasi Pemasaran Digital Dalam Mengembangkan UMKM Menjadi StartUp

Abstract

MSMEs have great potential within the development of the Indonesian economy. However, actually many MSMEs are still experiencing obstacles like lack of capital, lack of managerial ability and operating skills in organizing and limited marketing of MSMEs themselves. the economic Revolution has now reached its peak with the digitalization of its birth which features a positive impact on people's lives. so as to regulate economic process from the pandemic to post-pandemic, the govt must change the direction of the Indonesian economy from the consumption and export commodities sector to now Indonesia's digital business. Today, many MSMEs in Indonesia have developed and become StartUp companies and now StartUp may be a sort of technology-based incubator or are often called the digital world where the Indonesian state has entered a period of StartUp euphoria with plenty of innovation and creativity in its use. Until now, there are still many MSMEs or startups that haven't utilized digitalization optimally as a marketing tool in order that they're still experiencing obstacles in competing within the business world. the tactic utilized in this research is descriptive qualitative by conducting a literature study, with the result that Indonesia is included within the top five countries that have the very best number of startups within the world with 2,297 StartUps. On the opposite hand, it also can be seen that the amount of MSMEs in Indonesia is additionally increasing per annum. However, the comparison between the amount of MSMEs and startups itself is sort of significant which indicates that there are still many business sectors that haven't utilized digital marketing optimally. For this reason, it's necessary to rework from MSMEs to StartUps through several digital strategies like social media marketing, web designing and building, search engine optimization.

Keywords: Digital Marketing, UMKM, StartUp