Analisis Strategi Pengembangan Usaha Makanan Ringan Alen-Alen Dalam Menghadapi Persaingan Usaha Di Desa Bendorejo Kecamatan Pogalan Kabupaten Trenggalek

Abstract

The purpose of this study is to analyze the business development strategy of Alen-alen in Bendorejo Village in the face of business competition. The method used is a qualitative method by outlining the strategies taken by business actors. Informants taken by the researchers were three places of business. The results of the study reveal that effective strategies in developing a business are as follows: 1) Maximizing Production, 2) Participating in Exhibitions, 3) Maintaining Product Quality, 4.) Product Innovation 5) Providing Training, 6) Utilizing more than one Social Media, 7) Take advantage of both online and offline marketing. Which has been carried out quite well. Although social media has not been used to its full potential, other offline marketing has had a considerable influence on product sales. The impacts felt by business owners are as follows: 1) Facilitate marketing, 2) Accelerate Communication, 3) Expand Relationships, 4) Increase Turnover, 5) Easy and efficient while the negative impacts are as follows: business competition.

Keywords: Development Strategy, Alen-alen, Business Competition