Strategi Membangun Brand Bagi Pelaku UMKM di Era Pandemi COVID-19
Abstract
Full Text:
PDFReferences
Ananda, Y. P. (2020). Membangun dan Mengkomunikasikan Brand oleh UMKM. Of Digital Business and Entrepreneurship, 1(02), 70–80. https://scholar.google.com/scholar?start=20&q=jurnal+komunikasi+bisnis+untuk+umkm&hl=id&as_sdt=0,5#=gs_qabs&u=%23p%3DTFID9ZYelowJ
Astuti, P. A. (2011). Membangun Merek Melalui Penyelenggaraan Sebuah Event. Jurnal Komunikasi, 1(2), 183–196.
Bahcecik, Y. S., Akay, S. S., & Akdemir, A. (2019). A Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the Context of Virtual Organizations: Facebook, Instagram and Youtube Samples. Sciencedirect.Com, 158, 513–522. https://www.sciencedirect.com/science/article/pii/S187705091931244X
Bernard Besseah, Achiro, D., Mhando, J., & Salau, S. A. (2017). Embedding digital and research-literacy support program into postgraduate studies curriculum: A proposed program for sub-Saharan African postgraduate schools. Emerald. https://www.emerald.com/insight/content/doi/10.1108/LR-02-2017-0012/full/html?skipTracking=true
Beselly, X., & Mawardi, M. (2017). Kebijakan Pengembangan Daya Saing Global Usaha Kecil Menengah (Ukm) Di Kota Batu Menggunakan Sme Development Index. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 47(1), 25–31.
Desmichel, P., & Bruno, K. (2020). Luxury Single-Versus Multi Brand Stores: The Effect of Consumers HEdonic goals on Brand Comparison. Journal of Retailing, 96(2), 203–2019. https://www.sciencedirect.com/science/article/abs/pii/S0022435919300545.
DR Puspitasari. (2019). A review of Strategy Branding. https://dspace.uii.ac.id/bitstream/handle/123456789/16420/05.2 bab 2.pdf?sequence=7&isAllowed=y.
Gillian, H., Michele, O., & Siobhan, T. (2011). Exploring management perspectives of branding in service SMEs. Journal of Services Marketing, 25(2). https://www.emerald.com/insight/content/doi/10.1108/08876041111119831/full/html.
Hadiwardoyo, W. (2020). Kerugian Ekonomi Nasional Akibat Pandemi Covid-19 [National Economic Losses Due to the Covid-19 Pandemic]. Baskara Journal of Business and Enterpreneurship, 2(2), 83–92. https://doi.org/10.24853/baskara.2.2.83-92.
Kemenkop. (2018). PERKEMBANGAN DATA USAHA MIKRO, KECIL, MENENGAH (UMKM) DAN USAHA BESAR (UB) 2017-2018. http://www.kemenkopukm.go.id/uploads/laporan/1580223129_PERKEMBANGAN DATA USAHA MIKRO, KECIL, MENENGAH (UMKM) DAN USAHA BESAR (UB) TAHUN 2017 - 2018.pdf.
Lantu, Triady, Utami, & Ghazali. (2016). Pengembangan Modal Peningkatan Daya Saing UMKM di Indonesia. Jurnal Manajemen Teknologi, 15(1).
Mitchell, R., Hutchinson, K., & Quinn, B. (2013). Brand management in small and medium-sized (SME) retailers: A future research agenda. Journal of Marketing Management, 29(11–12). https://www.tandfonline.com/doi/abs/10.1080/0267257X.2013.798672
News, Antara. (2020). BKPM sebut UMKM sumbang PDB sebesar 61,7 persen. Antaranews.Com. https://www.antaranews.com/berita/1794321/bkpm-sebut-umkm-sumbang-pdb-sebesar-617-persen.
Pakpahan. (2020). COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah. Jurnal Ilmiah Hubungan Internasional. https://journal.unpar.ac.id/index.php/JurnalIlmiahHubunganInternasiona/article/view/3870.
Roggeveen, A. L., Grewal, D., Karsberg, J., Noble, S. M., Nordfält, J., Patrick, V. M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., & Olson, R. (2020). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing, 97, 81–98. https://doi.org/10.1016/j.jretai.2020.11.006.
Rowley, J. (2010). Understanding digital content marketing. Journal of Marketing Management, 24(5–6), 517–540. https://www.tandfonline.com/doi/abs/10.1362/026725708X325977.
Rufaidah, P. (2015). Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs Quadruple Helix. Branding Strategy Berbasis Industri Kreatif Fashion, July, 1–32. https://doi.org/10.13140/RG.2.1.4132.7208.
Sariwaty, Y., D, R., Oktaviani, F., & Amran, A. (2019). Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Calief Melalui Implementasi Komunikasi Pemasaran. Jurnal Pengabdian Kepada Masyarakat, 2(1), 218–224.
Schultz, Don E., & Kitchen, P. J. (2000). Communication Globally: An Integrated Marketing Approach. McGraw Hill. New York.
Setiawan, K. (2020). Jokowi Minta 23 Juta UMKM Diberi Bantuan Pembiayaan Modal Kerja. Bisnis.Tempo.Co. https://bisnis.tempo.co/read/1336881/jokowi-minta-23-juta-umkm-diberi-bantuan-pembiayaan-modal-kerja/full&view=ok.
Stephan, A. (2016). The role of digital and social media marketing in consumer behavior. Sciencedirect.Com, 10, 17–21. https://www.sciencedirect.com/science/article/pii/S2352250X15300014?via%3Dihub.
Subagyo. (2020). BKPM sebut UMKM sumbang PDB sebesar 61,7 persen. Antaranews.Com. https://www.antaranews.com/berita/1794321/bkpm-sebut-umkm-sumbang-pdb-sebesar-617-persen.
Susilawati, S., Felefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2), 1147–1156. https://doi.org/10.33258/birci.v3i2.954.
Tribunnews. (2019). Pemerintah dan Enam Ecommerce Ini Bekerjasama Ajak UMKM Jualan Online. Tribunnews.Com. https://www.tribunnews.com/kilas-kementerian/2018/04/24/pemerintah-dan-enam-ecommerce-ini-bekerjasama-ajak-umkm-jualan-online.
Refbacks
- There are currently no refbacks.