Pengaruh Media Sosial Terhadap Citra dan Kinerja Perusahaan: Sebuah Tinjauan Pustaka
Abstract
Media sosial adalah sebuah media daring yang digunakan satu sama lain yang para penggunanya bisa dengan mudah berpartisipasi, berinteraksi, berbagi, dan menciptakan isi blog, jejaring sosial, wiki, forum dan dunia virtual tanpa dibatasi oleh ruang dan waktu. Media sosial dimanfaatkan oleh perusahaan untuk membentuk citra perusahaan dan mendongkrak kinerja keuangan perusahaan. Studi tinjauan literatur ini bertujuan untuk membuktikan hubungan antara media sosial dengan reputasi dan kinerja keuangan perusahaan dengan meninjau beberapa artikel penelitian yang terkait. Hasil studi menunjukkan bahwa terdapat pengaruh positif antara media sosial dengan reputasi dan kinerja keuangan perusahaan.
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