Ecoprint Souvenirs Product Diversification Boost SME Competitiveness: Sanan Village Case Study

Abstract

The central focus of this research activity is to explore the untapped potential of diversifying Ecoprint souvenir products made from local industrial plants, aiming to bolster the economic competitiveness of local Small and Medium Enterprises (SMEs) in Sanan Village. Employing a multidisciplinary approach, the research utilizes surveys, in-depth interviews, field observations, and qualitative data analysis to gather comprehensive insights. In this context, the study identified a variety of local industrial plant species that can serve as raw materials for creating innovative Ecoprint souvenirs. Diversification of souvenir products through ecoprint can increase the attractiveness and selling value of local SMEs. This study also analyzes marketing factors that contribute to the successful diversification of ecoprint souvenir products. The results of this activity show that the diversification of ecoprint souvenir products using local industrial plants has succeeded in increasing the economic competitiveness of Tempe Sanan Industrial Village SMEs. The findings of this activity make an important contribution to local economic development and environmental sustainability. This research provides recommendations to stakeholders, including local governments, SMEs, and the local community, to support the development of local industrial plant-based souvenir products. This activity resulted in the importance of diversifying Ecoprint souvenir products by using local industrial plants in increasing the economic competitiveness of local SMEs. The results of the implementation of this activity are expected to provide practical guidance for decision makers and have the potential to become a model for specific and distinctive product development. The research not only substantiates the importance of product diversification through ecoprint technology but also proposes a potential framework that can serve as a model for crafting distinctive and specific products in similar settings.

Keywords: Ecoprint; Batik; Souvenir; Sanan; Local