The Impact of Social Media and Lifestyle on the Interest of Visiting Followers in Malang Tourism Destination (Study on Instagram Account @amazingmalang)
Abstract
Today's technological developments show remarkable and multidimensional progress. Technology evolves along with the development of human civilization by aligning the lifestyle and lifestyle of modern humans. With the nature of multidimensional development in all areas in aspects of life, the development of technology in social media and lifestyle also has an impact on the patterns and information of a tourist destination in particular. This study aims to find out the influence of social media and lifestyle on the interests of visiting tourist destinations Malang Raya, with this type of research using descriptive methods with quantitative approach. Sampling technique used is purposive sampling with criteria of respondents aged at least 17 years. The data collection in this study using an online questionnaire, with a sample of 100 respondents, where respondents are followers of instagram accounts @amazingmalang. The data analysis techniques used are descriptive analysis, validity test, reliability test, multiple linear regression test, and hypothesis test. The results of this study showed that social media influences the interest in visiting tourist destinations Malang Raya, but lifestyle has no effect on the interest in visiting. So, with this it can be concluded that social media is more dominant than lifestyle. Or in other words, Malang's amazing followers are more interested in visiting tourist destinations in Malang because of posts on social media, not because of their lifestyle
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